Chloé Alphabet – Q


To celebrate the 60th anniversary of the brand, Chloé is having a retrospective exhibition at the Palais de Tokyo in Paris. For this occasion they have invited me, along with 25 other international bloggers to take part in a digital exhibition which will honour the 60-year old heritage of Chloé. We were all given one letter of alphabet with a theme attached to spell out Chloé’s story. I got given Q for quotes. Gaby Aghion’s memorable and insightful quotes reflect her character, as well as the everlasting values and essence of the Maison.
Gaby, through her upbringing, ideals, vision and aesthetic has provided a guiding light for all designers that have worked with or succeeded her at the helm of Chloé.
It’s her values that sit at the very heart of Chloé – femininity, modernity, free-spirited, grace, effortlessness to name just a few – they are indeed Chloé Attitudes.
It is believed that Gaby’s quotes – brought to life here by fashion illustrator, Sandra Suy – resonate to the very core of Chloé. As they enter their 60th year, one can be sure these philosophies and beliefs will live on and inspire Maison de Chloé for the next 60.

ph. by me

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39 comments

  1. Ansma - reply

    lovely pics !

    lauantaimurhetytto.blogspot.com

  2. Kate - reply

    I’ve been smelling Chloe parfums today, wondering which one should I buy, and “Love” is definitely my favourite fragrance.

    Alice,powiedz mi proszę czy podczas trwania Neo Fashion Jamboree będziesz na pokazach? Albo przy jakich innych wydarzeniach? 🙂

  3. PODSZEWKA - reply

    Gratulację! Ten perfum CHLOE jest moim z ulubionych, które używam <3

  4. Anonymous - reply

    Hej! Świetny blog, naprawdę widać coś zupełnie innego, a nie to co jest na co drugim blogu 🙂

    Mam pytanie, trochę nie do tematu, kiedyś napisałaś, że paczkę z Nasty Gal dostałaś już po 2 dniach, mogłabym wiedzieć jaką przesyłkę wybrałaś? Z góry dzięki i życzę powodzenia w dalszym prowadzeniu bloga! 🙂

  5. Victoria - reply

    That’s absolutely adorable, I love the whole concept behind it. Chloé really came up with a great idea.
    P.S I’m your newest follower, I’m in love with your blog!

    Love, Bougeotte {Victoria}.
    http://www.mybougeotte.com

  6. Marlennee - reply

    Kocham te perfumy..
    Zapraszam do mnie 🙂

  7. Syll - reply

    masz wspaniałego bloga! będzie mi miło jeśli spodoba Ci się mój i również go zaobserwujesz ;))

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