Paris is always a good idea! Two weeks ago I had a pleasure to visit Paris to take part in the shooting of the new video commercial for the launch of the ultra lightweight suitcase by Samsonite. It was a great experiance to see the creative process of this kind of initiative and meet the amazing people from Samsonite. For the first time Samsonite used drones to enlight the weight of the suitcase. It was incredible to watch the suitcases fly over Paris, I have never experienced anything like it, it was even more like an artistic performance than a commercial. Check out the result HERE.